3D Stands Alone

3D Stands Alone
Attendance to 3D movies has been steadily dwindling, as evidenced by this last weeks opening of “Kung Fu Panda 2”. In contrast to “Avatar”, which boasted about 80% of it’s revenue from 3d, “Kung Fu Panda 2” to draw only a third to it’s 3D showing.
RealD, the company that handles the equipment for cinemas lost ‘about a quarter of their value’ last month. This indicates a waning interest in paying a premium for a movie, especially in light of the complaints of headaches by movie goers.
Will 3D fall out of favor as it has so many times before? Only time will tell.

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